Valentine’s Day Online Shopping Study Finds Red Rose Popularity Declining

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To know shifts in consumer behavior, SLI Systems analyzed some-more than 1.2 million e-commerce site searches on heading floral websites holding place between Jan 6 and Feb 6, 2017 – a month heading adult to Valentine’s Day.  SLI also compared rose-color-specific hunt information during Feb 1-8, 2017 to a identical SLI Valentine’s Day present research investigate conducted in 2015.

“SLI is saying a colorful trend in Valentine’s Day rose giving. When we looked during e-commerce hunt information among a tip 5 rose colors in early February 2015 compared with early February 2017, we found seductiveness in a many traditionally regretful tone ‘red’ declined 40 percent. In 2015, pinkish was a second-most renouned color, and now it’s not even in a tip five,” explained Chris Brubaker, CMO SLI Systems.

Top Five Rose Colors For February 2017:

  • Red (28%) – Decrease from 47% in 2015
  • White (21%) – Increase from 16% in 2015
  • Blue (18%) – Increase from 6% in 2015
  • Rainbow (17%)
  • Purple (16%)

Additional 2017 Valentine’s Day Flower Findings:

  • Roses Still Win in 2017 – Roses comprised 60% of searches among a tip 5 many renouned flower forms – some-more than 3x a searches of curtain adult flower types: lilies (18%), tulip (8%), orchid (7%), and sunflower (7%).
  • Last-Minute Giving The tip volume of flower searches were conducted on Monday, Feb. 6, usually a week before a holiday. The 6th saw 13% some-more queries than Feb 2, a second-busiest day, indicating a frenzy of last-minute flower buying.
  • Cheaper Dates? Just over 6% of those looking for roses searched for “dozen,” and usually 4% searched for “long-stem,” ancillary a NRF consult display consumers devise to spend a bit reduction this Valentine’s Day.      
  • California is For Lovers The tip 5 U.S. states acid many for flowers, in order, were California, New York, Texas, Illinois, and Florida. California hunt volume was 31% aloft than New York.

About SLI Systems
SLI Systems (SLI.NZ) accelerates e-commerce for a world’s tip retailers by generating some-more traffic, converting shoppers into buyers and maximizing sequence values by solutions that urge site search, navigation, mobile, merchandising, personalization, recommendations and SEO. SLI is a many selected SaaS-based site hunt provider to Internet Retailer Top 1,000 retailers. The SLI Buyer Engine combines user function and appurtenance training to accurately envision what shoppers are many expected to buy, cutting a trail to purchase. The SLI Commerce Console™ organizes pivotal sales discernment and tuning capabilities into one easy-to-use cloud-based console. SLI Systems operates on 5 continents, powering some-more than 600 websites and charity solutions in 20 languages. For some-more information, revisit

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Media Contact:
Liza Colburn
Crescendo Communications


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