UnionLeaderAutos.com launches as NH car-shopping site
New Hampshire car buyers can now shop thousands of new and used vehicles available from local dealers on a new website launched today.
At UnionLeaderAutos.com car buyers can peruse the latest and best deals from more than 20 New Hampshire dealership lines on their smart-phones, tablets and computers. Inventories can be searched by make, model, price and even mileage.
Sean Western, director of marketing for Quirk Auto Dealers, said the Quirk team likes that UnionLeaderAutos.com will feature local cars only.
“We love the fact that it’s a local site featuring only New Hampshire cars,” he said, explaining that it is difficult to drill down to local inventory on some of the national car buying sites.
And the connection with the Union Leader brand helps too, he said. “It’s transparent, and there’s already some trust there.”
Participating UnionLeaderAutos.com dealers said they are excited about some features they haven’t seen elsewhere, including the ability to integrate their inventory into their Facebook pages. The site has customized landing pages that are optimized for organic search by Google.
Western said today’s dealerships have to be digital to compete for customers.
“They definitely do the majority of their shopping online,” he said, adding that after extensive online research, the average buyer visits relatively few dealerships before making a purchase.
A lot of potential customers will be doing some at-home research later this month when the New Hampshire Union Leader and Sunday News present their annual Washington’s Birthday auto sections. The sections, featuring new car makes and models, will be published Friday, Feb. 17, and Sunday, Feb. 19.
Additional New Hampshire dealerships are signing on as UnionLeaderAutos.com partners every week. To date, the list includes: Quirk Chevrolet, Quirk Kia, Quirk VW, Quirk Buick, Quirk GMC, Concord Nissan, Betley Chevrolet, Bonneville Dodge, Bonneville Ram, Bonneville Chrysler, Bonneville Jeep, Wentworth Volvo, Foss Dodge, Foss Ram, Foss Chrysler, Foss Jeep, Salem Nissan, Merchants Auto, State Motors and Giguere Auto Wholesalers.